Digital Marketing

 CXO focuses  in 6 main disciplines:

  1. Content marketing – The creation and publication of useful content designed to attract, educate, and maintain your target audience.

  2. Native advertising – Also called advertorials, native advertising is a type of online advertisement that resembles the editorial content of the website or publication they’re promoting.

  3. Pay-per-click (PPC) advertising – PPC is a marketing strategy that involves online ads. Advertisers pay each time a user clicks on one of their ads.

  4. Search engine optimization (SEO) – This is the practice of improving a website so that it becomes search engine friendly and brings organic traffic to the website.

  5. Social media marketing – The practice of promoting a product or service on social media platforms.

  6. Email marketing – A marketing approach that uses email as a way of marketing to and nurturing potential and existing clients.

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