Digital Strategy

How to structure a digital marketing plan?

CXO’s integrated digital strategy will give you a foundation for all the key online marketing activities we recommend in our strategy

all parts of the customer life-cycle broken down in these sections:

  • Plan – Use a data-driven approach to review your current digital marketing effectiveness, customize analytics, set up KPI dashboards and SMART objectives create a strategy of prioritized improvements to how you deploy digital marketing media, technology and data to increase leads and sales

  • Reach – Build awareness using the 6 key online marketing techniques which will drive visits to your site.

  • Act – Encourage interactions on your website or social media to help you generate leads for future

  • Convert – Use re-targeting, nurturing and conversion rate optimization to remind and persuade your audience to buy online or offline if phone and face-to-face channels if these are important to you.

  • Engage – Increase sales from existing customers by improving personalized communications using web, email and social media marketing

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